Cultivating marketing leaders who transform ideas into meaningful impact.
WhiteDayG emerged in Dublin with a single focus: to empower marketing professionals with the craft, courage, and commercial acumen needed to build resilient brands in Ireland and beyond.
Learning anchored in lived marketing experience.
Our programmes unite rigorous frameworks and practical momentum. Every cohort collaborates with mentors currently steering marketing initiatives across finance, technology, tourism, and cultural sectors in Ireland.
Immersive experimentation
Learners design, test, and refine campaigns within realistic constraints. Reflection sessions turn outcomes into tools for future execution.
Holistic evaluation
We look beyond vanity metrics to understand customer trust, community resonance, and long-term business health.
Community accountability
Peer cohorts meet weekly for critique circles, ensuring every learner experiences supportive challenge and shared momentum.
Lifelong partnership
Graduates join the WhiteDayG Collective, gaining ongoing labs, curated briefs, and mentor office hours as their careers evolve.
Meet the mentors guiding our learning journey.
Aisling Byrne
Director of LearningAisling has led integrated marketing teams for two decades, spanning financial services and social innovation. She directs programme design and mentoring quality for WhiteDayG.
Liam Gallagher
Head of Strategy LabsLiam specialises in customer intelligence and growth experimentation. He coaches learners through analytics implementations and performance storytelling.
Orla Murphy
Creative Communications MentorOrla’s career across Dublin’s creative agencies informs her workshops on storytelling, concept development, and inclusive campaign design.
Declan Hayes
Executive AdvisorDeclan advises marketing leaders on board alignment, revenue attribution, and operational excellence, drawing on his experience as a CMO for global technology brands.
Eight years of accelerating marketing careers.
2016 · Founding cohort in Dublin
WhiteDayG launches with 24 learners focused on digital strategy fundamentals for Irish SMEs.
2018 · Community mentorship
Introduced the Collective network providing alumni mentorship, quarterly labs, and curated briefs.
2020 · Hybrid learning evolves
Developed live online formats with collaborative workspaces to keep teams learning during changing working models.
2023 · National partnerships
Expanded relationships with agencies and organisations across Ireland to offer real-world live projects to every cohort.