Stay inspired with monthly research briefings, tactical guides, and templates designed by WhiteDayG mentors to support marketing teams across Ireland.
How to use these resources: Start with trend briefings to gather inspiration, follow with action guides to implement, and share insights with your stakeholders using the presentation templates provided.
Design and execute primary research in Irish markets with interview scripts, observation checklists, and synthesis templates.
Set hypotheses, forecast impact, and track experiment performance through a structured decision framework.
Coordinate marketing storytelling with repeatable workflows, clear approval stages, and reporting templates.
Irish consumers continue to prioritise brand transparency. We explore case studies from financial services and tourism teams adopting relationship-centric metrics.
Discuss with an advisorMarketing teams are coordinating in-person and digital activations to create accessible, inclusive experiences. Download our activation checklist.
Discuss with an advisorLeaders need to translate analytics into narratives executives understand. WhiteDayG labs now include advanced presentation coaching and narrative testing.
Discuss with an advisorAs Irish organisations integrate sustainability pledges, marketers must communicate responsibly without overstatement. Our frameworks support authentic messaging.
Discuss with an advisor